Copy-paste templates for the conversations that grow a real estate business. Social media posts, sphere emails, text scripts, prospecting calls, and full listing & buyer consultation outlines — all free, all designed for working agents.
Social Media
Captions and post copy for Instagram, Facebook, and LinkedIn. Pair with a photo or short video.
Just Listed
Caption
Announce a new listing to your sphere and drive showings.
JUST LISTED in {NEIGHBORHOOD} ✨
{BEDS} bed | {BATHS} bath | {SQFT} sq ft
Offered at {PRICE}
What I love about this one:
• {FEATURE_1}
• {FEATURE_2}
• {FEATURE_3}
Homes in this area are moving fast. DM me to schedule a private showing or tag a friend who'd love to call this place home.
{ADDRESS}, {CITY}
— {AGENT_NAME}, REALTOR®
{AGENT_PHONE}
#JustListed #{CITY}RealEstate #HomesForSale #{NEIGHBORHOOD}
Pro tip:Post within 24 hours of going active in MLS. Use the listing photographer's best exterior shot as the lead image, and post 3-5 interior shots in a carousel.
ListingCarousel
Coming Soon
Caption
Build anticipation before a listing officially hits the market.
COMING SOON 👀
A {BEDS}-bedroom in {NEIGHBORHOOD} is hitting the market on {DATE}.
I'm previewing it for serious buyers and our sphere first. If you've been waiting for the right home in {CITY}, send me a DM and I'll send you the details before it goes live.
— {AGENT_NAME}, REALTOR®
#ComingSoon #{CITY}Homes #{NEIGHBORHOOD}
Pro tip:Post 5-7 days before going active. Use a teaser image — front door, front porch, or a single design detail. Avoid showing the full exterior.
ListingPre-launch
Just Sold
Caption
Celebrate a closed transaction and showcase results.
🔑 JUST SOLD in {NEIGHBORHOOD}!
Congratulations to my {BUYER_OR_SELLER}, {CLIENT_FIRST_NAME} — closed in {DAYS_ON_MARKET} days at {PERCENT_OF_LIST}% of asking.
Helping families move on to the next chapter is the best part of this job.
If you've been wondering what your home is worth in today's market, send me a DM. I'll put together a no-pressure value report for you.
— {AGENT_NAME}, REALTOR®
#JustSold #{CITY}Realtor #SoldByName
Pro tip:Use a photo of the keys, the sold sign, or (with permission) the happy clients. Posts of real human moments outperform stock-style sold graphics by 2-3×.
ClosingProof
Open House Invite
Caption
Drive traffic to a weekend open house.
OPEN HOUSE THIS {DAY} 🏡
📍 {ADDRESS}, {CITY}
🕐 {START_TIME}–{END_TIME}
💰 {PRICE} | {BEDS} bed | {BATHS} bath
Stop by — no appointment needed. Coffee will be on, and I'll have all the details on the home, the neighborhood, and what's currently happening in the {CITY} market.
Bring a friend who's been thinking about a move.
— {AGENT_NAME}, REALTOR®
{AGENT_PHONE}
#OpenHouse #{CITY}RealEstate #{NEIGHBORHOOD}
Pro tip:Post twice: once 3-4 days before the open house, and again the morning of. Stories with countdown stickers and location tags reach more people than feed posts alone.
ListingEvent
Under Contract
Caption
Show momentum and signal that listings move quickly with you.
UNDER CONTRACT in {DAYS_ON_MARKET} days! ✍️
When the home is priced right and prepped well, buyers show up. Congrats to my sellers — and to the buyers, you got a great one.
Two more {NEIGHBORHOOD} listings coming soon. DM me if you want a heads-up before they hit the MLS.
— {AGENT_NAME}, REALTOR®
#UnderContract #{CITY}Realtor
ListingProof
Price Improvement
Caption
Reframe a price reduction as a positive, time-sensitive update.
PRICE IMPROVEMENT 📉
{ADDRESS}, {CITY} is now offered at {NEW_PRICE} — that's a {SAVINGS} reduction.
{BEDS} bed | {BATHS} bath | {SQFT} sq ft
{KEY_FEATURE_LINE}
If you passed before, take another look. This is now one of the best values in {NEIGHBORHOOD}.
DM me to schedule a tour this week.
— {AGENT_NAME}, REALTOR®
#PriceImprovement #{CITY}Homes #{NEIGHBORHOOD}
Pro tip:Always frame as a "price improvement" or "new price" — never lead with "reduced." It changes how buyers perceive the listing.
ListingUpdate
Monthly Market Update
Caption
Position yourself as the local expert with hard data.
{MONTH} {CITY} MARKET UPDATE 📊
Here's what I'm seeing:
• Median sale price: {MEDIAN_PRICE}
• Average days on market: {DAYS_ON_MARKET}
• Active listings: {ACTIVE_LISTINGS}
• Sold last month: {SOLD_COUNT}
What this means for you:
{INSIGHT_1_FOR_BUYERS_OR_SELLERS}
Want a personalized breakdown for your neighborhood or price range? Comment "MARKET" or send me a DM and I'll send it over.
— {AGENT_NAME}, REALTOR®
#{CITY}RealEstate #MarketUpdate #{MONTH}{YEAR}
Pro tip:Post within the first 5 days of every month. Pull data from your local MLS or HAR/NTREIS market reports. Consistency builds authority — same format, same day, every month.
AuthorityRecurring
Client Testimonial
Caption
Use real client words to build trust without selling.
"{TESTIMONIAL_QUOTE}"
— {CLIENT_FIRST_NAME}, recent {BUYER_OR_SELLER} in {NEIGHBORHOOD}
Reviews like this are why I do what I do. Helping people move into the right home, at the right time, on terms that work for them — that's the whole job.
If you're thinking about buying or selling in {CITY}, let's chat. No pressure, just clarity on what's possible for you.
— {AGENT_NAME}, REALTOR®
{AGENT_PHONE}
#ClientLove #{CITY}Realtor #5StarService
Pro tip:Always get written permission before quoting a client. Pair with a photo of the client at their new home (with their okay) or a clean graphic with the quote.
TrustProof
Buyer Tip
Caption
Educate buyers and stay top-of-mind with helpful content.
BUYER TIP: Don't skip the survey 🗺️
In Texas, the existing survey can sometimes be reused — but only if there have been no changes to the property and the seller signs a Residential Real Property Affidavit (T-47).
Why it matters:
• A new survey can cost {SURVEY_COST_RANGE}
• It can take {SURVEY_DAYS} days, which can delay closing
• If there are encroachments or new structures, you'll need a new one anyway
Always ask your agent about the survey early in the process — it can save you time and money.
Thinking about buying in {CITY}? DM me and I'll walk you through what to expect.
— {AGENT_NAME}, REALTOR®
#BuyerTip #{CITY}RealEstate #FirstTimeBuyer
Pro tip:Educational posts get saves and shares — both signal to the algorithm that your content is valuable. Aim for one buyer-tip post per week.
Education
Seller Tip
Caption
Build seller trust by showing you understand what moves the needle.
SELLER TIP: The first 7 days are everything 📅
In most markets, a listing gets 60-70% of its total showings in the first week. That means:
✓ Pricing right out of the gate matters more than "leaving room to negotiate"
✓ Photos, staging, and lighting need to be ready BEFORE you go live
✓ You only get one shot at a "new on market" alert
If your home is priced or presented poorly, the showings stop coming and the price reductions start. That's how listings sit for 90+ days.
Want a no-pressure pricing analysis on your home? DM me and I'll put one together this week.
— {AGENT_NAME}, REALTOR®
#SellerTip #HomeSelling #{CITY}Realtor
Education
Behind the Scenes
Caption
Humanize your brand. People hire agents they like and trust.
Some days look like this — back-to-back showings, two contracts to negotiate, and an inspection report to dig through before dinner.
It's a lot. But every one of those moments is helping a real family get closer to their next home. That's the part I love.
If you're thinking about a move and want someone in your corner who actually shows up — let's talk.
— {AGENT_NAME}, REALTOR®
{AGENT_PHONE}
#RealtorLife #{CITY}Realtor
Pro tip:Mix one personal/behind-the-scenes post into every 5 posts. People follow people, not businesses.
PersonalBrand
Neighborhood Spotlight
Caption
Establish geographic authority and attract buyers researching specific areas.
WHY I LOVE {NEIGHBORHOOD} 🏘️
If you're house-hunting in {CITY}, here's why this neighborhood keeps coming up in conversations:
• {WHAT_IT_OFFERS_LIFESTYLE}
• {SCHOOLS_OR_AMENITY}
• {PRICE_RANGE_NOTE}
• {COMMUTE_OR_LOCATION_PERK}
Median sale price in the last 90 days: {MEDIAN_PRICE}
Average days on market: {DAYS_ON_MARKET}
Want a list of what's currently available in {NEIGHBORHOOD}? Comment "{NEIGHBORHOOD}" below or send me a DM.
— {AGENT_NAME}, REALTOR®
#{NEIGHBORHOOD} #{CITY}RealEstate #NeighborhoodGuide
Pro tip:Pick 3-5 neighborhoods you want to dominate and rotate spotlights on each one monthly. Over time, you become the agent people associate with those areas.
SEOAuthority
How to use these
Make them yours in 60 seconds
Every template uses the same simple placeholder system so you can find-and-replace, personalize once, and reuse forever.
Step 1 — Copy
Click Copy template on any card. The full text (and the email subject line, if it has one) is on your clipboard.
Step 2 — Personalize
Replace the placeholders in {CURLY_BRACES} with your details:{AGENT_NAME}, {ADDRESS}, {PRICE}, {CLIENT_FIRST_NAME}, etc.
Step 3 — Send
Paste into your email client, social scheduler, CRM, or text app. Every template is written to sound like a human, not a script — read it once before you send.
The library at a glance
What's inside
Social Media (12)
Captions and post copy for Instagram, Facebook, and LinkedIn. Pair with a photo or short video.
Just Listed
Coming Soon
Just Sold
Open House Invite
Under Contract
Price Improvement
Email (9)
Subject lines and body copy for sphere outreach, buyer/seller onboarding, follow-ups, and newsletters.
Just Listed — Sphere Announcement
New Buyer Welcome
New Seller Welcome
Open House Follow-Up
Quarterly Market Newsletter
Past Client Home Anniversary
Text / SMS (8)
Short text scripts for fast lead response, showings, and casual sphere touches. Keep texts under 160 characters when possible.
New Lead Response (5-Min Rule)
Showing Confirmation
Open House Invite (Sphere)
Just-Sold Neighbor Text
Past Client Casual Touch
Birthday Text
Phone Scripts (6)
Conversational scripts for new leads, listing pre-calls, FSBOs, expireds, and sphere touches. Read these out loud first — they should sound like you, not a robot.
New Buyer Discovery Call
Listing Presentation Pre-Call
FSBO Approach Call
Expired Listing Call
Sphere Touch Call
Past Client Referral Ask
Door & In-Person (4)
Scripts for door knocking, pop-by drops, and open house in-person conversations. Brevity, warmth, and a clear reason for being there are what separate welcome from awkward.
Just-Listed Door Knock
Just-Sold Door Knock
Past Client Pop-By
Open House Arrival Greeting
Presentations (3)
Outlines and talking-point frameworks for listing presentations and buyer consultations. Adapt to your style — these are scaffolding, not scripts to read word-for-word.
Listing Presentation Outline
Buyer Consultation Outline
Pricing Conversation — Hard Talk Track
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